The Impact of E-Wallets in Influencing Consumer Spending Behavior among Local Food and Beverage Establishments in Iba, Zambales

Abstract

This study investigates the behavioral and economic impact of e-wallet usage on consumer spending patterns within local food and beverage (F&B) establishments in Iba, Zambales. As digital payment platforms such as GCash and Maya gain traction in the Philippines, particularly among younger and tech-savvy demographics, their integration into everyday transactions presents a transformative shift in financial behavior. Employing a quantitative-descriptive correlational design, the research surveyed 286 respondents using structured questionnaires to assess demographic profiles, transaction frequency, perceived security and accessibility, and the relationship between e-wallet usage and business profitability. Findings reveal that e-wallets are predominantly used by consumers aged 18—25, with high transaction frequency for food-related purchases. Respondents rated e-wallets as secure and accessible, which significantly influenced their motivation to spend. Statistical analysis confirmed a strong positive correlation between e-wallet usage and consumer spending behavior (r 0.642, p < 0.05), as well as between spending behavior and the profitability ofF&B establishments (r = 0.589, p < 0.05). The study concludes that e-wallet adoption enhances consumer engagement and supports local business performance, offering actionable insights for entrepreneurs, policymakers, and fintech providers aiming to foster digital inclusion and economic resilience in semi-urban communities.